Publishing stuff that’s pretty okay. 

Everything the Name Implies

$10

Everything the Name Implies features flyers made by a house painter named Will, or maybe Paul. He designs, photocopies, updates, and nests flyers within flyers - in art and literature, this technique is called mise en abyme - and has mixed fonts, images, and phrases into a glorious stew for over 20 years. The design and the content subtly comment on a changing San Francisco. 32 pg, 1-color Riso printed in turquoise ink. 5 1/4 x 8 1/4”, edition of 65.


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Made in Berkeley, CA by Rena Tom